PURE Performance Matters

When it comes to competing in any athletic endeavor, Olympians and other elite athletes are looking for a winning edge. So what is it that provides that split-second difference! That extra ounce of strength!  Or that energy to go one more step! If all else is equal – if the athletes have the same level of skill, talents, training, and desire to win, what is left that can make the difference?

If you answered “It’s the fuel they use!”, you would be correct! Well done – you know your stuff! Yes indeed, the winning edge is the ‘gas in their tank’ that fuels their energy and muscle power for speed, strength and endurance. …which all adds up to the quality of nutrition they consume. It comes down to eating the right diet, consuming the correct amount of calories for their level of intensity, and balancing their carbohydrates, proteins and fats.  Certainly eating clean and making good healthy food choices is a large piece of the puzzle, along with drinking the right quantity of fluids to stay hydrated without flushing out critical electrolytes such as potassium, sodium, chloride and others. But there’s something else that provides a measurable difference …………..

Supplements Formulated with Athletes in Mind

The serious elite athlete {who is informed and knowledgeable} understands that diets often can fall short in various ways, due to circumstances out of their control. So what can they do to fill in the inevitable gaps? Most athletes today, whether amateur or professional, know that nutritional supplements can support their training effort and enhance their body’s ability to perform at it’s natural best during competition.

How do Informed elite athletes Choose a supplement?

First and foremost a competing athlete must have a supplement that’s PROVEN to be PURE. Why? Because these athletes are subject to rules requiring them to submit to random doping tests to prove they’re not using illegal substances to enhance their performance. It’s important to know that some “innocent” sounding nutrition ingredients CAN test positive and wreck an athlete’s career, banning them from their sport for a period of time, like swimmer Jessica Hardy’s experience.  Before a race, she drank what she thought was a Gatorade-like drink {manufactured by a Texas-based supplement company}. According to the article, a report from the AAA confirmed that scientific data showed the drink contained clenbuterol, a performance enhancing drug, banned in most competitive sports.

Secondly, serious athletes whether competing or not, understandably want {and need} a supplement that’s PROVEN to PERFORM in the manner they expect and deserve. And they don’t want or need hidden stimulants not divulged on the label.

Check this USAToday article exposing a product that was “secretly spiked with a chemical similar to methamphetamine that appears to have its origins as an illicit designer recreational drug” This pre-workout drink was named 2012’s “New Supplement of the Year” by Bodybuilding.com. BUSTED!!!

Buyer Beware! Many companies overstate and under deliver. Any supplement, natural or synthetic,  with clever marketing and unsubstantiated or inflated claims, can sound very attractive on a label, but if what’s INSIDE  doesn’t perform as touted, it is WORTHLESS.  Would you agree? So how do you REALLY know? Where’s the proof?

 Credible Scientific Studies Prove Efficacy

How is any nutritional supplement PROVEN to work?  Many people may think … “Oh just take it and see if you get results, right?”  WRONG!  Doing that only makes you a guinea pig! Who wants that label?  Okay friends, here it is: There’s only ONE way that a supplement is proven to DO what it states and that is to subject that product to rigorous testing in a valid scientific, double-blind clinical study performed by an unbiased, reputable major medical university, to prove it does what it says it will do.  Whew!  That was a mouthful, but that’s the TRUTH of it! 

So Where Can I find a Company like THAT?

So glad you asked! It’s our brand partner, Shaklee Corporation, the #1 Natural Nutrition Company in the United States.  It’s the company that many Olympians choose for natural supplements to provide the winning edge – enhanced performance and guaranteed safe.

If you’d like to learn more about Shaklee Sports Nutrition Products, we invite you to read our article entitled The Role of Sports Nutrition

Editor Recommends:
Olympic Athletes and Shaklee
Weightlifting Champion Chooses Shaklee

Image credit: ostill / 123RF Stock Photo

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