Fad Diets! False Claims! Don’t buy into them

BEWARE! ‘TIS THE SEASON TO BE HAD!

Fad Diets
It’s the time of year where many people find themselves a little chubby around the middle, 10lbs heavier, or even greatly overweight. Can you relate? You may have overindulged at Thanksgiving and continued to treat yourself through the Christmas holidays and now the extra pounds are showing! The scale is confirming the weight gain, but you already knew it because the mirror doesn’t lie and your clothes didn’t shrink after all. Or maybe you were already 20 pounds bigger than you wanted and now, after the holidays, the number had increased to 30 pounds.

Oh no! Now you’re down on yourself {don’t give up!} and perhaps you’re even panicking a little…or a lot!  You’re wondering how to get it off FAST!  You’re looking for a quick fix, something easy to rid yourself of those flabby extra pounds and fat…especially that muffin top and belly bulge.  A magic widget would be nice, right? Something to melt away the excess fat would be wonderful! Perhaps you’re thinking a pill, a patch, a 5-day diet, a week of starvation. A simple fix would be so easy to swallow.

You’re vulnerable right now! You’re looking for answers. But are you looking in the all right places? You see there are plenty of weight loss plans out there and for every diet there is a claim made. But is is for real or hype? Here’s the thing! Can YOU differentiate a healthy plan from a fad diet? A true statement from a false claim? Can you spot an inflated exaggeration over real science? Skilful marketing can turn even the worst of diets into something that sounds plausible and very seductive to purchase. Beware of all the media hype and advertising verbiage. It’s on TV, it’s in magazines, it’s on internet pop-up ads, you see it on Facebook and even some of your friends may fall for the fads and try to get you to join them with a seductive promise of fast weight loss, or big savings or free products. 

You could spend a lot of money on something that oversells and under-delivers, or worse still get on a plan that not only doesn’t work in the long term, but is unhealthy for you. That’s costly!

For many years we’ve coached people to get healthy and lose fat.  It’s all about lifestyle.  It’s about healthy eating and regular exercise. How many times have you heard us say that fad diets don’t deliver. You may lose some weight initially – but at what cost to your health and wallet?  And if you don’t change the habits that caused the weight gain to begin with, you’ll just gain it back and turn into a yo-yo!  UGH! So why not get it right the first time?

Here are seven ways to spot false weight loss claims.
Don’t buy into their plans.

Source of the following seven claims – FTC Article

If the claim says it:

  1. causes weight loss of two pounds or more a week for a month or more without dieting or exercise;
  2. causes substantial weight loss no matter what or how much the consumer eats;
  3. causes permanent weight loss even after the consumer stops using product;
  4. blocks the absorption of fat or calories to enable consumers to lose substantial weight;
  5. safely enables consumers to lose more than three pounds per week for more than four weeks;
  6. causes substantial weight loss for all users; or
  7. causes substantial weight loss by wearing a product on the body or rubbing it into the skin.

To understand the reasoning behind WHY these claims are false, we encourage you to click on the link {above} for the source of this information and read the details.

So now you know what to run from.

But what do you run to?  What IS a healthy plan? We’ll share some ideas in an upcoming post!

You might also enjoy:
7 Easy Ways to Spot Fad Diets by Dr. Stephen Cheney

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